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Speaker Bio: Lance Wolak |
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Lance Wolak
About .ORG As one of the original domains, .ORG has been shaped by the global community as the place to express your ideas, your knowledge, your cause, within your own community. Whether you are a person with an idea to share, a small club organizing and motivating your members, or a large company conducting educational and marketing campaigns - your .ORG domain name communicates trust, credibility, and community interest. |
Lance Wolak is the Vice President of Marketing at .ORG, The Public Interest Registry. He is responsible for the global marketing strategy and functions including brand, public relations, channel development, and product management. Lance has a strong passion in business to bring innovative product and services to market. For over 25 years, he has developed new ideas and concepts, driving them through product development and into the market as products and services that enable business breakthroughs. For the companies he has worked for, this drive and persistence has translated into award winning products and new sources of revenue. In 2007, Lance oversaw the global re-branding of .ORG, and implemented the company’s annual brand research program. In 2008, he instituted a new product management process to oversee and manage complex technology launches. By June 2009, the company’s zone signing with DNSSEC (DNS Security Extension) was completed fault-free, with the new process having managed the phased assessments and risk mitigation – enabling .ORG to become the first open gTLD to sign its zone with DNSSEC. In 2010 he instituted a Concept Initiation Process, to analyze and support the decision review of new business investments. Throughout his tenure at the Public Interest Registry, he has been called on to share his program experiences and best practices with the larger Internet community in the areas of DNSSEC, Internationalized Domain Names, as well as Sales Channel Development.
SPEAKING TOPICS
New Top Level Domains (gTLDs) and Internationalized Domain Names (IDN)
A Registry’s Implementation of Domain Name System Security Extensions (DNSSEC)
A Registry’s Perspective on Domain Names in the Secondary Market
Best Practices in Sales Channel Development for TLDs
RECENT SPEAKING
ICANN | Cartagena, Colombia | December 2010 DNSSEC Workshop – Best Practices in Simulating the Deployment of DNSSEC
ICANN | Brussels, Belgium | June 2010 DNSSEC Workshop – DNSSEC Chain of Trust (panel moderator)
ICANN | Seoul, Korea | October 2009 DNSSEC Workshop – DNSSEC Registrar Test Plan
Sedo Pro Forum | Key West, USA | October 2009 The DNA of TLDs
ICANN | Sydney Australia | June 2009 DNSSEC Workshop – DNSSEC Beta Test Plan New TLD Workshop – Domain Name Sales Channel Development
NTEN (Non-Profit Technology Network) | San Francisco, USA | April 2009 Securing your Domain with DNSSEC NTEN/.ORG Ambassador Award
ICANN | Mexico City, Mexico | March 2009 DNSSEC Workshop – DNSSEC Management Lessons Learned
DomainFest Global | Hollywood, USA | January 2009 Buying and Selling Domain Names – Investing in .ORG
ICANN | Cairo, Egypt | October 2008 DNSSEC Workshop - DNSSEC Launch Plan, Introduction to DNSSEC Industry Coalition
RIPE 57 (Réseaux IP Européens) | Dubai, UAE | October 2008 DNS Workshop - .org next steps with DNSSEC
NTEN (Non-Profit Technology Network) | New Orleans, USA | April 2008 Securing your Domain with DNSSEC
APTLD (Asia-Pacific Top Level Domains) | Taipei, Taiwan | February 2008 Best Practices in Domain Name Sales Channel Development
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